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Article
Advertising Sexism is Forgiven, but not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentions
International Journal of Advertising (1990)
  • Richard W. Pollay, University of British Columbia
Publication Date
1990
Citation Information
Richard W. Pollay. "Advertising Sexism is Forgiven, but not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentions" International Journal of Advertising Vol. 9 (1990)
Available at: http://works.bepress.com/richard_pollay/33/