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Contribution to Book
Thank the Editors for the Buy-ological Urge! American Magazines, Advertising and the Promotion of the Consumer Culture, 1920-1980
Research in Marketing: Explorations in the History of Marketing (1994)
  • Richard W. Pollay, University of British Columbia
Publication Date
1994
Editor
Jagdish N. Sheth and Ronald Fullerton
Publisher
JAI Press
Citation Information
Richard W. Pollay. "Thank the Editors for the Buy-ological Urge! American Magazines, Advertising and the Promotion of the Consumer Culture, 1920-1980" Westport, CTResearch in Marketing: Explorations in the History of Marketing (1994)
Available at: http://works.bepress.com/richard_pollay/29/