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Article
The Subsiding Sizzle: Shifting Strategies in Print Advertising, 1900-1980
Journal of Marketing (1985)
  • Richard W. Pollay, University of British Columbia
Publication Date
Summer 1985
Citation Information
Richard W. Pollay. "The Subsiding Sizzle: Shifting Strategies in Print Advertising, 1900-1980" Journal of Marketing Vol. 49 Iss. 3 (1985)
Available at: http://works.bepress.com/richard_pollay/28/