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Article
Twentieth Century Magazine Advertising: Determinants of Informativeness
Written Communication (1983)
  • Richard W. Pollay, University of British Columbia
Publication Date
1983
Citation Information
Richard W. Pollay. "Twentieth Century Magazine Advertising: Determinants of Informativeness" Written Communication Vol. 1 Iss. 1 (1983)
Available at: http://works.bepress.com/richard_pollay/26/