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Article
Taking Ad-vantage of Consumers: Advertising Light Cigarettes: Reassuring and Distracting Concerned Smokers
Social Science & Medicine (2006)
  • Richard W. Pollay, University of British Columbia
Keywords
  • light cigarettes
Publication Date
2006
Citation Information
Richard W. Pollay. "Taking Ad-vantage of Consumers: Advertising Light Cigarettes: Reassuring and Distracting Concerned Smokers" Social Science & Medicine Vol. 63 Iss. 8 (2006)
Available at: http://works.bepress.com/richard_pollay/2/