Skip to main content
Article
Targeting Tactics in Selling Smoke: Youthful Aspects of 20th Century Cigarette Advertising
Journal of Marketing Theory and Practice (1995)
  • Richard W. Pollay, University of British Columbia
Publication Date
Winter 1995
Citation Information
Richard W. Pollay. "Targeting Tactics in Selling Smoke: Youthful Aspects of 20th Century Cigarette Advertising" Journal of Marketing Theory and Practice Vol. 3 Iss. 1 (1995)
Available at: http://works.bepress.com/richard_pollay/16/