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Article
The Last Straw? Cigarette Advertising and Realized Market Shares among Youths and Adults, 1979-1993,
Journal of Marketing (1996)
  • Richard W. Pollay, University of British Columbia
Publication Date
April, 1996
Citation Information
Richard W. Pollay. "The Last Straw? Cigarette Advertising and Realized Market Shares among Youths and Adults, 1979-1993," Journal of Marketing Vol. 60 Iss. 2 (1996)
Available at: http://works.bepress.com/richard_pollay/13/