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About Richard W. Pollay

Prof. Richard Pollay's research was in two major streams from his early and late career: the character and social consequences of advertising and, later, the marketing of cigarettes. Some of the most requested papers are available for download here, and other are available as downloads from UBC's Sauder School of Business website ( Additional material listed in Prof. Pollay's CV there, has been archived at the John W. Hartman Center for Sales, Advertising and Marketing History, Special Collections, Duke University, Durham, NC.
Prof. Pollay is still an active scholar and consultant in tobacco litigation and can be reached at


Present Sauder School of Business, University of British Columbia
Present Prof. Emeritus of Marketing, University of British Columbia

Cigarette Marketing and Advertising (23)

Character and Consequences of Advertising (13)