Barnum concepts have previously been studied in an experimental paradigm requiring deception and identical personality data for each subject. Three replications of a reliable methodology for identifying Barnum and non-Barnum concepts in actual psychological reports based on Rorschach data suggested some in-context dimensions of Barnum concepts. In addition, the acceptability of different kinds of concepts to assessees in a feedback procedure was related to favorability of concept. The adequacy and relevance of the traditional methodology were discussed.