This study looks at the efficacy of the Chinese Communist Party’s messaging on common prosperity and tertiary distribution for philanthropic and voluntary activities in mainland China between 2018 and 2022. The analysis points to evidence that this messaging has a marginal effect on Party members. Party members are donating and volunteering more, and are increasingly likely to believe that their behaviour makes a difference in society. These trends can precede a new phenomenon in philanthropic and voluntary behaviour amongst the citizenry in contemporary China. The operative idea is that Party members are exposed to earlier versions of political messaging before they are publicly widespread.