This article investigates how the emergence of broadband Internet connectivity as an essential utility has influenced the development of public policies that aim to promote universal access to basic communications services in Canada. We utilize quantitative Natural Language Processing (NLP)/content analysis techniques to map the evolution of conceptual emphasis by stakeholders in their formal submissions to the telecom regulator along a series of public proceedings between 2009 and 2016. The analysis documents that the growing essentiality of broadband Internet access as an enabler of social and economic activities made its quality and affordability questions with broad economic and policy relevance that cross the traditional conceptualization of universal access in terms of the rural-urban digital divide. The case study offers a novel explanation for reliance on formal public consultation processes in administrative law in terms of policy innovation: Opening communication channels with the public can be valuable for enabling policymakers legitimize regulatory adjustments necessitated by technological change.