Skip to main content
Article
Increasing College Student Obtainment of Influenza Vaccine via Mass Media
Journal of American College Health (2013)
  • Ali Shropshire, Georgia Southern University
  • Renee B. Hotchkiss
  • Urkovia Andrews, Georgia Southern University
Abstract
Objective: To describe the effectiveness of a mass media campaign in increasing the rate of college student influenza vaccine obtainment. Participants/Methods: Students (N = 721) at a large southern university completed a survey between September 2011 and January 2012 assessing what flu clinic media sources were visualized and if they encouraged them to obtain vaccination. Results: Nearly a 30% increase was seen in flu vaccination rates in Fall 2011 over Fall 2010. The main campus Web site portal was the most visualized media source among students. The majority of responses indicated that the source of information visualized had a moderate to strong influence over their decision to get vaccinated. Conclusions: Various communication channels should be utilized to increase influenza vaccination rate on a university campus. Use of mass media to influence college students to perceive, retain, and act on the message of obtaining the influenza vaccine did produce a noteworthy outcome.
Keywords
  • Community health,
  • Immunization,
  • Influenza vaccine,
  • Mass media campaign
Publication Date
October, 2013
Citation Information
Ali Shropshire, Renee B. Hotchkiss, and Urkovia Andrews. "Increasing College Student Obtainment of Influenza Vaccine via Mass Media" Journal of American College Health 60.8 (2014). source:http://digitalcommons.georgiasouthern.edu/health-policy-facpubs/52/