This paper reports an effort to estimate potential benefits of Advanced Traveler Information Systems (ATIS) by combing regional travel demand and microscopic simulation models. The approach incorporates dynamic features not yet available in the commercial software market. The suggested technique employs data that are readily available to most urban planning organizations, and is straightforward in its application. The key reported measure of effectiveness is corridor and local system delay, and is sensitive to both the level of penetration of traveler information and the pre-trip and en-route choices drivers make based on this information. The technique is demonstrated on an urban freeway corridor in a medium sized mid-west city.