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Article
Generational value differences of baby boomers in Thailand
Asia Pacific Business Review
  • Regina A. Greenwood, Nova Southeastern University
  • Edward Murphy
  • Bahaudin Mujtaba
  • Terrill Manyak
  • Jatuporn Sunghawan
Document Type
Article
Date
1-1-2010
ISSN or ISBN
1360-2381
Disciplines
Peer Reviewed
1
Description
Researchers are expanding our knowledge of cultural value systems by exploring the diverse values that are held by different generations in various countries. The majority of these studies have focused on Western countries with little attention being given to cross cultural differences. This point is particularly true of Asian countries such as Thailand. To fill this research gap, this study explores the generational value differences of baby boomers in Thailand using the Rokeach Value Survey (RVS). The initial comparison is with the United States, which is the most studied country, and then concludes with observations on how Thailand’s generational cultures contrast to the findings of similar studies throughout the world using the same RVS instrument.
DOI
10.1080/13602380903503762
Citation Information
Regina A. Greenwood, Edward Murphy, Bahaudin Mujtaba, Terrill Manyak, et al.. "Generational value differences of baby boomers in Thailand" Asia Pacific Business Review Vol. 16 Iss. 4 (2010) p. 545 - 566
Available at: http://works.bepress.com/regina-greenwood/82/