"Early Marketing Strategies in the Electric Industry: Lamp Renewal Programs" by Regina A. Greenwood

Selected Works of Regina Greenwood

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Presentation

Early Marketing Strategies in the Electric Industry: Lamp Renewal Programs

Marketing History Conference

Regina A. Greenwood, Nova Southeastern University
Richard M. Hodgetts
Charles D. Wrege

Event Location / Date(s)

Michigan State University

Document Type

Conference Proceeding

Presentation Date

5-1-1999

Disciplines

Business

Comments

Organization Website

Citation Information

Regina A. Greenwood, Richard M. Hodgetts and Charles D. Wrege. "Early Marketing Strategies in the Electric Industry: Lamp Renewal Programs" Marketing History Conference (1999)
Available at: http://works.bepress.com/regina-greenwood/53/