The traditional yard dominated by a green lawn poses environmental problems in Florida's sub-tropical climate, including excessive use pesticides and fertilizers and destruction of native habitats. Additionally, more than 80% of domestic water is used for lawn and garden maintenance. This paper examines over 300 survey questionnaires completed by residents of Pinellas County, Florida, and explores landscape practices across socio-economic categories. We assess the extent to which participants have adopted Florida Friendly landscaping practices; estimate the potential impact of these practices on amelioration of coastal environments; and discuss cultural barriers to the wider adoption of more ecologically friendly landscaping methods.