Girls’ toys. Boys’ toys. To many parents, the ubiquity of separate color-coded shopping aisles feels natural, reflecting a belief in innate gender differences and discrete interests. Recently, however, campaigns such as Let Toys Be Toys and No Gender December have made international headlines for championing desegregated toy aisles, recommending reorganization by theme or interest instead. Rather than believing dolls and crafts are for girls while trucks and science kits are for boys, “we think all toys are for all children,” explains Let Toys Be Toys campaigner Jo Jowers, who lives in England.