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Course Syllabus
Principles and Practices of Public Relations Campaigns
CMN 4919-001 (2019)
  • Rashmi Thapaliya, Eastern Illinois University
This course examines the methods and approaches to planning,
pitching, and implementing public relations campaigns. It introduces students to a
stakeholder approach to developing campaign strategy including preparing a project
proposal, managing a campaign, and evaluating a campaign’s success. The techniques
addressed in this course are applicable to diverse clients and build on prior knowledge of
public relations writing.
Publication Date
Fall 2019
Citation Information
Rashmi Thapaliya. "Principles and Practices of Public Relations Campaigns" CMN 4919-001 (2019)
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Creative Commons license
Creative Commons License
This work is licensed under a Creative Commons CC_BY-NC-ND International License.