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Article
Ethical attitudes towards marketing research practices: A cross-cultural study
Journal of Multidisciplinary Research
  • A. E. Gegez
  • Randi L. Sims, Huizenga College of Business, Nova Southeastern University
Document Type
Article
Date
1-1-2014
ISSN or ISBN
1947-2900
Disciplines
Peer Reviewed
1
Description
Every department within an organization should consider the ethical issues related to its functions. Marketing departments, in general, and marketing research activities, in particular, are not an exception in this regard. Marketing research ethics is one of the most ignored and superficially studied areas of the discipline. The purpose of this cross-cultural study is a comparative examination of ethical attitudes of business students toward marketing research practices. Two groups of business students completed a self-administered questionnaire of 17 scenarios related to marketing research ethics, 151 students from Turkey and 149 students from the United States. The discussion includes implications of the results for marketing research ethics in terms of distinguishing differences and similarities between the two countries.
Citation Information
A. E. Gegez and Randi L. Sims. "Ethical attitudes towards marketing research practices: A cross-cultural study" Journal of Multidisciplinary Research Vol. 6 Iss. 1 (2014) p. 49 - 63
Available at: http://works.bepress.com/randi-sims/29/