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Bulls in the China Shop and Other Sino-American Business Encounters
  • Randall E. Stross, San Jose State University
Bulls in the China Shop is an engagingly anecdotal, lucidly written account of the tragicomic cultural and political misadventures that have plagues American commercial ventures over the past two decades in the People’s Republic of China. When diplomatic tensions between the two countries were eased in the 1970s, American businesses rushed to China, lured by the world’s largest national market. As they tried to introduce capitalism to China’s socialist society they soon discovered that the rules of business, as they understood them, did not apply. Chinese buyers placed huge orders for which they had no money to pay: Chinese marketing bore no relation to capitalist exigencies—playing cards were named “Maxipuke” (pu-ke: poker), designer men’s underwear, “Pansy”; million-dollar projects already underway were cancelled without warning.
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Citation Information
Randall E. Stross. Bulls in the China Shop and Other Sino-American Business Encounters. New York(1991)
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