Archivists should use their power-in determining what records will be preserved for future generations and in interpreting this documentation for researchers-for the benefit of all members of society. By adopting a social conscience for the profession, they can commit themselves to active engagement in the public arena. Archivists can use the power of archives to promote accountability, open government, diversity, and social justice. In doing so, it is essential to distinguish objectivity from neutrality. Advocacy and activism can address social issues without abandoning professional standards of fairness, honesty, detachment, and transparency.