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Article
Factors influencing student satisfaction in universities in the Gulf region: Does gender of students matter?
Journal of Marketing for Higher Education
  • Sanjai K. Parahoo, Hamdan Bin Mohammed e-University
  • Heather L. Harvey, Higher Colleges of Technology
  • Rana M. Tamim, Zayed University
Document Type
Article
Publication Date
12-9-2013
Abstract

While various research studies have focused on antecedents and consequences of student satisfaction, few studies have done so in the Gulf region. The objective of the present study was therefore to design and empirically examine a model of student satisfaction in a private university in the Gulf region that operates in a high-technology-enabled environment. Based on a literature review and conducted focus groups, draft measures for the study constructs were developed. Data were collected from 217 students and an exploratory factor analysis identified 6 factors that potentially influenced satisfaction. After scale development, multiple regression analysis was used to test the research questions. It was found that the two genders displayed a difference in the factors influencing their satisfaction. For female students, only reputation (beta =.499, p <.01) was significant, while for male students, both reputation (beta =.763, p <.01) and perceived faculty academic competence (beta =.301, p <.01) were significant. Various theoretical and managerial implications are discussed. © 2013 © 2013 Taylor & Francis.

Publisher
Informa UK Limited
Keywords
  • gender,
  • Gulf region,
  • higher education,
  • service quality,
  • student satisfaction,
  • technology-enabled environment
Scopus ID
84890807774
Indexed in Scopus
Yes
Open Access
No
https://doi.org/10.1080/08841241.2013.860940
Citation Information
Sanjai K. Parahoo, Heather L. Harvey and Rana M. Tamim. "Factors influencing student satisfaction in universities in the Gulf region: Does gender of students matter?" Journal of Marketing for Higher Education Vol. 23 Iss. 2 (2013) p. 135 - 154 ISSN: <a href="https://v2.sherpa.ac.uk/id/publication/issn/0884-1241" target="_blank">0884-1241</a>
Available at: http://works.bepress.com/rana-tamim/16/