Article
A Survey of U.S. Firms' Pricing Strategies and Costing Methods
WCBT Faculty Publications
Document Type
Article
Publication Date
6-1-2022
Disciplines
Abstract
This article discusses pricing strategy changes and trends and provides possible rationales for the recent use of certain pricing strategies.
Citation Information
Shim, E. D., & Lim, R. (2022, May/June). A survey of U.S. firms' pricing strategies and costing methods. Cost Management, 36(3), 15-19.