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Article
Comparison of Business-To-Business Advertising: The United-States and the United-Kingdom
Industrial Marketing Management
  • Rajshekhar G. Javalgi, Cleveland State University
  • Bob D. Culter, Cleveland State University
Document Type
Article
Publication Date
4-1-1994
Abstract
Much of the cross-cultural advertising literature indicates there are substantial differences in consumer advertising practice across national boundaries. This empirical comparison of trade magazine advertisements in the United States and the United Kingdom found substantial similarity across the two countries, with only minor differences.
DOI
10.1016/0019-8501(94)90012-4
Citation Information
Cutler, B., , & Javalgi, R. (1994). Comparison of business-to-business advertising. Industrial Marketing Management, 23(2), 117-124. doi:10.1016/0019-8501(94)90012-4