Advancements in internet technology are enabling Indian entrepreneurs to engage in entrepreneurial activities and innovations using new business models to achieve scale and scope as they begin to compete in a global marketplace. An understanding of how these Indian entrepreneurs are successfully growing and rapidly expanding their businesses is critical, not only from research perspective, but also from a practitioner view. This paper contributes to the understanding of entrepreneurship in SMEs in emerging markets such as India. This aim is accomplished through the examination of companies that adopt the incremental decision making methods proposed by Lindblom (1959).