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Article
Matching Competitive Strategy with Grocery Store Format: An Investigation of the Performance Implications
Journal of Strategic Marketing (1993)
  • Rajaram Veliyath, Kennesaw State University
  • L. Alexander
Publication Date
January, 1993
Citation Information
Rajaram Veliyath and L. Alexander. "Matching Competitive Strategy with Grocery Store Format: An Investigation of the Performance Implications" Journal of Strategic Marketing Vol. 1 (1993)
Available at: http://works.bepress.com/rajaram_veliyath/45/