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Article
Gestalt Approaches to Assessing Strategic Coalignment: A Conceptual Integration
British Journal of Management
  • Rajaram Veliyath, Kennesaw State University
  • T. C. Srinivasan
Department
Management and Entrepreneurship
Document Type
Article
Publication Date
9-1-1995
Abstract

Strategic coalignment involves a configuration comprising the external environment, internal organizational arrangements and organizational effectiveness. Each of the above elements is constrained, quasi-deterministic (especially in the short-term) and multidimensional. For the open systems property of equifinality to be satisfied, organizational effectiveness profiles need to be considered endogenous to a gestalt containing all the three elements. Strategic fit would then be assessed in terms of the consistency of the gestalt. This approach would also position coalignment research more consistently with strategic management's goal of adaptive fit, as well the other open systems property of homeostasis. A modified analytical approach is suggested.

Digital Object Identifier (DOI)
10.1111/j.1467-8551.1995.tb00095.x
Citation Information
Veliyath, Rajaram, and T. C. Srinivasan. "Gestalt Approaches to Assessing Strategic Coalignment: A Conceptual Integration." British Journal of Management 6.3 (1995): 204. Print.