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Online tobacco websites and online communities-who uses them and do users quit smoking? The quit-primo and national dental practice-based research network Hi-Quit studies
University of Massachusetts Medical School Faculty Publications
  • Sarah L. Cutrona, University of Massachusetts Medical School
  • Rajani S. Sadasivam, University of Massachusetts Medical School
  • Kathryn Delaughter, University of Massachusetts Medical School
  • Ariana Kamberi, University of Massachusetts Medical School
  • Julie E. Volkman, University of Massachusetts Medical School
  • Nathan Cobb, Georgetown University Medical Center
  • Gregg H. Gilbert, University of Alabama at Birmingham
  • Midge N. Ray, University of Alabama at Birmingham
  • Thomas K. Houston, University of Massachusetts Medical School
UMMS Affiliation
Department of Quantitative Health Sciences
Date
12-1-2016
Document Type
Article
Abstract

Online tobacco cessation communities are beneficial but underused. Our study examined whether, among smokers participating in a web-assisted tobacco intervention (Decide2quit.org), specific characteristics were associated with navigating to BecomeAnEx.org, an online cessation community, and with subsequent quit rates. Among smokers (N = 759) registered with Decide2quit.org, we identified visitors to BecomeAnEx.org, examining associations between smoker characteristics and likelihood of visiting. We then tested for associations between visits and 6-month cessation (point prevalence). We also tested for an interaction between use of other online support-seeking (Decide2quit.org tobacco cessation coaches), visiting, and 6-month cessation. One quarter (26.0 %; n = 197) of the smokers visited BecomeAnEx.org; less than one tenth (7.5 %; n = 57) registered to participate in the online forum. Visitors were more likely to be female (73.0 vs. 62.6 % of non-visitors, P < 0.01) to have visited a cessation website before (33.0 vs. 17.4 %, P < 0.01) and to report quit attempts in the previous year (62.0 vs. 53.0 %, P = 0.03). In analyses of all participants, BecomeAnEx.org visiting was not associated with 6-month quit completion. Among participants who communicated with a coach, BecomeAnEx.org visiting also lacked a significant association with 6 month quit completion, although a non-significant trend toward quit completion in visitors was noted (OR 2.21, 95 % CI 0.81-3.1). Online cessation communities attract smokers with previous cessation website experience and recent quit attempts. Community visiting was not associated with quit rates in our study, but low use may have limited our power to detect differences. Further research should explore whether an additive effect can be achieved by offering community visitors support via online coaches.

Rights and Permissions
Citation: Transl Behav Med. 2016 Dec;6(4):546-557. Link to article on publisher's site
Related Resources
Link to Article in PubMed
Keywords
  • Health services research,
  • Internet,
  • Online behavior change systems,
  • Smoking cessation,
  • Social network,
  • Social support
PubMed ID
27379777
Citation Information
Sarah L. Cutrona, Rajani S. Sadasivam, Kathryn Delaughter, Ariana Kamberi, et al.. "Online tobacco websites and online communities-who uses them and do users quit smoking? The quit-primo and national dental practice-based research network Hi-Quit studies" Vol. 6 Iss. 4 (2016) ISSN: 1613-9860 (Linking)
Available at: http://works.bepress.com/rajani_sadasivam/43/