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Article
Customer Relationship Management in der Pharmaindustrie
HMD (2001)
  • Thomas Puschmann
  • Rainer Alt
Keywords
  • Customer Relationship Management
Publication Date
July 1, 2001
Citation Information
Thomas Puschmann and Rainer Alt. "Customer Relationship Management in der Pharmaindustrie" HMD Vol. 38 Iss. 221 (2001)
Available at: http://works.bepress.com/rainer_alt/45/