"The Impact of Website Design Effectiveness on Customer's Trusting Beliefs About a Pure Internet Retailer: A Conceptual Study" by Radha Appan

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The Impact of Website Design Effectiveness on Customer's Trusting Beliefs About a Pure Internet Retailer: A Conceptual Study

AMCIS 2003 Proceedings

Radha Appan, Texas Tech University
Vidhya Mellarkod, Texas Tech University

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Publication Date

12-31-2003

Citation Information

Radha Appan and Vidhya Mellarkod. "The Impact of Website Design Effectiveness on Customer's Trusting Beliefs About a Pure Internet Retailer: A Conceptual Study" (2003)
Available at: http://works.bepress.com/radha-appan/17/