Associate Professor | fuf@umsl.edu | 314-516-6424
Frank Q. Fu is an associate professor of Marketing at the University of Missouri-St. Louis. He obtained his Ph.D. in marketing from the University of Houston. He also holds an M.B.A. in marketing from the University of Rochester. His research interests focus on sales force management and marketing-sales performance improvement. He has published articles in the Journal of Marketing, Journal of Marketing Theory and Practice, Journal of Personal Selling and Sales Management, Performance Improvement, and Human Performance, among others. He has also presented research papers at various national and international conferences. Prior to joining academia, he gained valuable sales, marketing, and management experience in the pharmaceutical and medical device industries in China. In addition to academic research and teaching, he helps American and Chinese companies improve their marketing and sales performance through consulting and advising efforts.
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About Frank Q. Fu
Frank Q. Fu is an associate professor of Marketing at the University of Missouri-St. Louis. He obtained his Ph.D. in marketing from the University of Houston. He also holds an M.B.A. in marketing from the University of Rochester. His research interests focus on sales force management and marketing-sales performance improvement. He has published articles in the Journal of Marketing, Journal of Marketing Theory and Practice, Journal of Personal Selling and Sales Management, Performance Improvement, and Human Performance, among others. He has also presented research papers at various national and international conferences. Prior to joining academia, he gained valuable sales, marketing, and management experience in the pharmaceutical and medical device industries in China. In addition to academic research and teaching, he helps American and Chinese companies improve their marketing and sales performance through consulting and advising efforts.
| Present | Associate Professor, University of Missouri-St. Louis ‐ Department of Marketing | |
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Disciplines
Research Interests
Professional Service and Affiliations
| 2005 | INFORMS Society for Marketing Science Doctoral Consortium Fellow, Emory University | 2005 | American Marketing Association Sheth Foundation Doctoral Consortium Fellow, University of Connecticut | 2002 - 2004 | Dean's Fellow, University of Houston | 2001 | John D. Yeck Fellow for Advanced Studies in Direct & Interactive Marketing, Harvard Business School |
Honors and Awards
- Anheuser-Busch Award for Excellence in Teaching, University of Missouri-St. Louis, 2010
- 25th Silver Anniversary Meritorious Service Award, Disability Access Services, University of Missouri-St. Louis, 2007
- American Marketing Association Sales SIG Award for Best Doctoral Dissertation in Personal Selling and Sales Management, 2006
- Firooz Hekmat Award for Best Paper at the Marketing Management Association Conference, 2004
- Merit Scholarship, University of Houston, 2002-2005
- Merit Scholarship, University of Rochester, 2000-2002
| 2006 | PhD, University of Houston ‐ C.T. Bauer College of Business | |
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| 2002 | MBA, University of Rochester ‐ William E. Simon Graduate School of Business Administration | |
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| 1993 | BS, China Medical University Shenyang ‐ School of Public Health | |
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