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Article
The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model
Journal of Marketing Theory and Practice
(2013)
Disciplines
Publication Date
2013
Citation Information
Qingbo Fu and Michael Elliott. "The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model" Journal of Marketing Theory and Practice Vol. 21 Iss. 3 (2013) p. 257 - 272 Available at: http://works.bepress.com/qingbo-fu/7/