"Consumer Acceptance of Technology Products: The Impact of Tactical Selling Approaches" by Qingbo Fu

Faculty Selected Works of Frank Q. Fu

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Consumer Acceptance of Technology Products: The Impact of Tactical Selling Approaches

Marketing Management Journal (2008)

Qingbo Fu, University of Missouri-St. Louis
Michael Elliott, University of Missouri-St. Louis

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Disciplines

Business

Publication Date

2008

Citation Information

Qingbo Fu and Michael Elliott. "Consumer Acceptance of Technology Products: The Impact of Tactical Selling Approaches" Marketing Management Journal Vol. 18 Iss. 2 (2008) p. 47 - 64
Available at: http://works.bepress.com/qingbo-fu/15/