"Developing a Strategic Framework of Key Account Performance" by Qingbo Fu

Faculty Selected Works of Frank Q. Fu

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Developing a Strategic Framework of Key Account Performance

Journal of Strategic Marketing (2009)

Qingbo Fu, University of Missouri-St. Louis
Keith A. Richards
Diane Halstead
Eli Jones

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Disciplines

Business

Publication Date

2009

Citation Information

Qingbo Fu, Keith A. Richards, Diane Halstead and Eli Jones. "Developing a Strategic Framework of Key Account Performance" Journal of Strategic Marketing Vol. 17 Iss. 3/4 (2009) p. 221 - 235
Available at: http://works.bepress.com/qingbo-fu/11/