"Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms and Self-efficiency" by Qingbo Fu

Faculty Selected Works of Frank Q. Fu

Follow Contact

Article

Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms and Self-efficiency

Journal of Marketing (2010)

Qingbo Fu, University of Missouri-St. Louis
Keith A. Richards
Douglas E. Hughes, Michigan State University
Eli Jones

Link

Disciplines

Business

Publication Date

2010

Citation Information

Qingbo Fu, Keith A. Richards, Douglas E. Hughes and Eli Jones. "Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms and Self-efficiency" Journal of Marketing Vol. 74 Iss. 6 (2010) p. 61 - 76
Available at: http://works.bepress.com/qingbo-fu/10/