A new model for technology adoption identifies the adoption process itself as a key factor for successful life-long usage of technology. The distinctive contribution of online entertainment and communication to digital literacy is at the heart of the model, termed technophilia. Non-technophile users, who are less experienced in fun activities, are more likely to encounter the approach-avoidance conflict, to refrain from adopting an open attitude to technology, and to perceive it as more useful compared to technophile users. The current study includes findings and implications for low socioeconomic status groups in comparison with the general population.
Available at: http://works.bepress.com/purian/4/