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Contribution to Book
IT Driven Marketing
Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösung (2007)
  • Hubert Oesterle
  • Philipp Osl
Publication Date
2007
Editor
Christian Belz, Marcus Schögel, Torsten Tomczak
Publisher
Gabler
Citation Information
Hubert Oesterle and Philipp Osl. "IT Driven Marketing" WiesbadenInnovation Driven Marketing: Vom Trend zur innovativen Marketinglösung (2007)
Available at: http://works.bepress.com/philipp_osl/6/