Skip to main content
Other
Hitting the Headlines in Europe: A Country-by-Country Guide to Effective Media Relations
Choice
  • Priscilla Finley, University of Nevada, Las Vegas
Document Type
Book Review
Publication Date
2-1-2005
Publisher
American Library Association
Abstract

Burton and Drake's guide offers a practical approach for British or American flacks who are planning public relations campaigns in Europe. The first half presents an overview of the European media landscape with specific advice about approaching print media, news agencies, and media centers. The second half profiles 43 European countries, surveying the general media environment and noting key players in various media genres.

Keywords
  • Books — Reviews; Europe; Public relations
Language
English
Citation Information
Priscilla Finley. "Hitting the Headlines in Europe: A Country-by-Country Guide to Effective Media Relations" Choice Vol. 42 Iss. 1 (2005) p. 1
Available at: http://works.bepress.com/pfinley/7/