"Consumer Engagement with Brands on Social Media: The Moderating Roles of Self-Quantification and Awe" by Petru Dorin Micu

Selected Works of Petru Dorin Micu

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Dissertation

Consumer Engagement with Brands on Social Media: The Moderating Roles of Self-Quantification and Awe

(2021)

Petru Dorin Micu, Sacred Heart University

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Disciplines

Business and
Marketing

Publication Date

2021

Degree

Doctor of Philosophy in Business Administration

Field of study

Marketing

Advisors

Christy Ashley

DOI

10.23860/Micu-Petru-2021

Citation Information

Micu, P. D. (2021). Consumer engagement with brands on social media: The moderating roles of self-quantification and awe (1250) [Doctoral dissertation, University of Rhode Island]. Open Access Dissertation.