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Presentation
The role of values in cause-related marketing: a Thai pharmaceutical industry study; contributions, controversies and continuing challenges in the worlds of consumer protection and competition
Marketing and Public Policy Conference
  • Apichai Apirattanapimolchai, Southern Cross University
  • Peter Vitartas, Southern Cross University
Document Type
Presentation
Publication Date
1-1-2009
Disciplines
Citation Information

Apirattanapimolchai, A & Vitartas, P 2009, 'The role of values in cause-related marketing: a Thai pharmaceutical industry study; contributions, controversies and continuing challenges in the worlds of consumer protection and competition', paper presented to Marketing and Public Policy Conference, Washington DC., May 28-30.