Skip to main content
Presentation
Media consumption as secondary time use: the effect of time pressure
2003 Australian and New Zealand Marketing Academy Conference Celebration of Ehrenberg and Bass: marketing discoveries, knowledge and contribution (2003)
  • Peter Vitartas, Southern Cross University
  • Don Scott, Southern Cross University
Disciplines
Publication Date
January 1, 2003
Citation Information

Vitartas, P & Scott, D 2003, 'Media consumption as secondary time use: the effect of time pressure', 2003 Australian and New Zealand Marketing Academy Conference Celebration of Ehrenberg and Bass: marketing discoveries, knowledge and contribution, Adelaide, SA., 1-3 December.

Publisher's verison of this paper is available at http://pandora.nla.gov.au/pan/25410/20070806-1439/smib.vuw.ac.nz_8081/WWW/ANZMAC2003/index.html