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Article
The communication and consumer decision process in direct marketing: some why's of direct response
Australian Direct Marketing Journal
  • Peter Vitartas
Document Type
Article
Publication Date
1-1-1988
Peer Reviewed
Peer-Reviewed
Disciplines
Citation Information

Vitartas, P 1988, 'The communication and consumer decision process in direct marketing: some why's of direct response', Australian Direct Marketing Journal, vol. 5, no. 2, pp. 12-22.