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Contribution to Book
Australian and New Zealand Bank: targeting the valued customer
Marketing in Asia (Asian ed. )
  • Peter Vitartas, Southern Cross University
Document Type
Book chapter
Publication Date
1-1-2009
Disciplines
Citation Information

Vitartas, P 2009, 'Australian and New Zealand Bank: targeting the valued customer', in RA Kerin, SW Hartley, W Rudelius & GT Lau (eds), Marketing in Asia (Asian e.), McGraw-Hill Education Asia, Singapore. ISBN: 9780071274258