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Contribution to Book
Have I found the right solution?
Consumer behaviour: implications for marketing strategy
  • Peter Vitartas
Document Type
Book chapter
Publication Date
1-1-2002
Disciplines
Citation Information

Vitartas, P 2002, 'Have I found the right solution?', in CM Neal, PG Quester & DI Hawkins (eds), Consumer behaviour: implications for marketing strategy, 3rd edn, McGraw-Hill Irwin, Sydney, NSW. ISBN: 0074709763