About Dr Peter Vitartas
Dr Peter Vitartas BCom(UNSW), GradCertHEd (L&T), MBus(SCU), PhD(SCU)
Peter was the Deputy Head (Teaching and Learning) of the Business School of Southern Cross University (SCU). He lectures in the marketing discipline and has research interests in social marketing, regional economic and social development consumer behaviour and technology for education. Peter has taught across a wide range of marketing programs and has been a Visiting Professor at the University of Lethbridge in Alberta, Canada. In 2009 he was awarded a Vice Chancellors citation for sustained innovative approaches to teaching and curriculum design and he has received a best paper award at a national conference.
His articles have been published in the Journal of Rural Studies, International Journal of Public Sector Management, Journal of Economic and Social Policy, Contemporary Issues in Business and Government, Review of International Comparative Management, Australasian Journal of Business and Social Enquiry and the Journal of Management and Organization. Peter has obtained research grants totalling $695,074 including a nationally competitive Rural Industries Research and Development Corporation (RIRDC) grant and is the project leader for a Cooperative Research Centre for Rail Innovation project on Mobile Technology.
In 2010 Peter was awarded a Graduate Certificate in Higher Education (Learning and Teaching), his PhD topic was "Factors affecting media time use" which looked at how people spend time with media and how this is affected by demographic, situational and psychographic factors. He also holds a Masters of Business (Research) in which he investigated perceived risk across the goods-service continuum. His undergraduate degree was a Bachelor of Commerce from the University of New South Wales where he majored in Marketing.
Prior to joining the University, Peter worked in Sydney and London in a number of marketing management positions for local and international companies. He has extensive experience in market research and he has been actively involved in research consultancies for both local and national organisations. Peter is on the editorial advisory board of the Australasian Journal of Business and Social Enquiry. He is also President of the Northern Rivers Business Enterprise Centre and serves on the Queensland branch committee for the Australian Market and Social Research Society.
Consumer behaviour, Effective teaching practices, Marketing and public policy, Media time use, Regional economic development, and Social marketing
Journal articles (19)
Embedded gambling promotion in Australian football broadcasts: an exploratory study Communication, Politics & Culture (2013)
Governments, researchers and the public have raised concerns about extensive gambling promotions during televised sport, particularly in Australia. This study aims to quantify gambling promotions during selected football broadcasts and conduct a content and semiotic ...
Gambling sponsorship of sport: an exploratory study of links with gambling attitudes and intentions International Gambling Studies (2013)
Gambling sponsorship of sport is increasingly prolific, but also contentious. Underpinned by the Theory of Reasoned Action (TRA), this study explores relationships between gambling sponsorship, and attitudes and intentions relating to gambling, in the context ...
Identifying and Communicating Current Issues for Regional Australia Journal of Economic and Social Policy (2011)
The development of policy affecting regional Australia is dependent on a range of information that is collected at many levels. For regional communities to prosper it is important that issues of importance and relevance to ...
Mobile skilled workers: making the most of an untapped rural community resource Journal of Rural Studies (2011)
Many small rural communities have a flow of skilled people through the community, including employees from the government, non government and private sectors on fixed-term contracts, and a range of professionals, often attracted by amenity ...
Forecasting employment demand: a comparison of employers' perceptions and historical data in a regional LGA Journal of Economic and Social Policy (2008)
In managing local economies and developing plans for local government areas managers need to have an understanding of employment demand and business’ plans for expansion. In this paper the results of a study are presented ...
Testing the water: entrepreneurs' use of local markets Review of International Comparative Management (2008)
Local markets are a source of much business activity in Australia with many regional centres relying on their local market for produce and to support their local economy and farmers. However markets provide a much ...
The role of involvement and attachment in satisfaction with local government services The International Journal of Public Sector Management (2008)
Purpose – The purpose of this paper is to report on the development and testing of involvement and attachment constructs, which are then used to investigate the effects of involvement and attachment on perceptions of ...
The relationship between community involvement, attachment and trust and perceived satisfaction levels of local government service delivery Journal of Contemporary Issues in Business and Government (2006)
This paper presents the details of a study examining three measures of community social capital and their effect on residents' levels of perceived satisfaction with service delivery by a regional local government authority. The results ...
Cultural influences on Internet and media use: a comparison of Thai and Australian student usage Australasian Journal of Business and Social Inquiry (2004)
This research investigated student use of the Internet, television and print media in two countries with different national cultures namely an Asian country, Thailand, and a western country, Australia. The results indicated that most of ...
Book chapters (8)
Solutions to contested land uses and our emerging landscape Regional advantage and innovation: achieving Australia's national outcomes (2012)
Regional areas are key building blocks of society in many countries. This compilation uses Australian case study examples to demonstrate how regional areas are uniquely well-placed to contribute to national goals in innovation, infrastructure provision, ...