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About Dr Peter Vitartas

Dr Peter Vitartas BCom(UNSW), GradCertHEd (L&T), MBus(SCU), PhD(SCU)
Peter was the Deputy Head (Teaching and Learning) of the Business School of Southern Cross University (SCU). He lectures in the marketing discipline and has research interests in social marketing, regional economic and social development consumer behaviour and technology for education. Peter has taught across a wide range of marketing programs and has been a Visiting Professor at the University of Lethbridge in Alberta, Canada. In 2009 he was awarded a Vice Chancellors citation for sustained innovative approaches to teaching and curriculum design and he has received a best paper award at a national conference.
His articles have been published in the Journal of Rural Studies, International Journal of Public Sector Management, Journal of Economic and Social Policy, Contemporary Issues in Business and Government, Review of International Comparative Management, Australasian Journal of Business and Social Enquiry and the Journal of Management and Organization. Peter has obtained research grants totalling $695,074 including a nationally competitive Rural Industries Research and Development Corporation (RIRDC) grant and is the project leader for a Cooperative Research Centre for Rail Innovation project on Mobile Technology.
In 2010 Peter was awarded a Graduate Certificate in Higher Education (Learning and Teaching), his PhD topic was "Factors affecting media time use" which looked at how people spend time with media and how this is affected by demographic, situational and psychographic factors. He also holds a Masters of Business (Research) in which he investigated perceived risk across the goods-service continuum. His undergraduate degree was a Bachelor of Commerce from the University of New South Wales where he majored in Marketing.
Prior to joining the University, Peter worked in Sydney and London in a number of marketing management positions for local and international companies. He has extensive experience in market research and he has been actively involved in research consultancies for both local and national organisations. Peter is on the editorial advisory board of the Australasian Journal of Business and Social Enquiry. He is also President of the Northern Rivers Business Enterprise Centre and serves on the Queensland branch committee for the Australian Market and Social Research Society.


Research Interests

Consumer behaviour, Effective teaching practices, Marketing and public policy, Media time use, Regional economic development, and Social marketing

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Contact Information


Journal articles (19)

Books (2)

Book chapters (8)