Skip to main content
Article
Cell Phone Roulette & Consumer Interactive Quality
Journal of Policy Analysis & Management (2005)
  • PETER NAVARRO
Abstract
Under current policies, cell phone consumers face a lower probability of finding the best carrier for their usage patterns than winning at roulette. Corroborating survey data consistently show significant dissatisfaction among cell phone users, network performance is a major issue, and customer churn is high. This problem may be traced to a new form of consumer interactive quality characteristic of emergent high technology products such as cell phone and broadband services. This problem is unlikely to be resolved by effective search and sampling, efficient secondary markets, or voluntary carrier disclosure. Traditional one-dimensional disclosure responses to this new variation on an old asymmetric information problem should give way to a more multi-faceted and fine-grained policy approach. © 2005 by the Association for Public Policy Analysis and Management
Disciplines
Publication Date
March, 2005
Citation Information
PETER NAVARRO. "Cell Phone Roulette & Consumer Interactive Quality" Journal of Policy Analysis & Management Vol. 24 Iss. 2 (2005)
Available at: http://works.bepress.com/peter_navarro/5/