Implied in the work of Marx, Nietzsche and Weber is the declining significance of race in modernity. The field of cultural studies, led by the likes of Edward Said, sees race as constitutive of modern (European) identity. Oddly, however, Said's work is inspired by both Nietzsche's and Marx's thought. I explain this curiosity by arguing that, ironically, scholarly study of racism is actually made possible by its waning significance. Moreover, due to this increasing insignificance, students of racism must exaggerate racism's importance in order to justify their research.