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Faculty Selected Works of Perry Drake
Book
Optimal Database Marketing: Strategy, Development, and Data Mining
(2000)
  • Perry D Drake, University of Missouri-St. Louis
  • Ronald G Drozdenko
Link
Abstract
A text and industry reference book on database marketing principles, practices and techniques including case studies. 
Disciplines
Publication Date
April, 2000
Publisher
Sage Publications
Citation Information
Perry D Drake and Ronald G Drozdenko. Optimal Database Marketing: Strategy, Development, and Data Mining. 1(2000) p. 1 - 424
Available at: http://works.bepress.com/perry-drake/3/