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Unpublished Paper
Containing CSR Scepticism: A comparison of Cause-Related Marketing Quantifiers on Customer Attributions of Corporate Motives
(2011)
  • Pavlos A Vlachos
  • Areti Krepapa
  • Christos Koritos
  • Kostas Tasoulis
Publication Date
2011
Citation Information
Pavlos A Vlachos, Areti Krepapa, Christos Koritos and Kostas Tasoulis. "Containing CSR Scepticism: A comparison of Cause-Related Marketing Quantifiers on Customer Attributions of Corporate Motives" (2011)
Available at: http://works.bepress.com/pavlosvlachos/18/