|Present||Associate Professor of Marketing, UWA Business School, University of Western Australia, University of Western Australia|
|Present||Visiting Lecturer in Marketing, University of Southampton|
Unpublished Papers (6)
eCRM capabilities of SME’s: A model and its relationships
Pacific Asia Conference on Information Systems (PACIS) conference, (2008)
Organizations today have a diversity of applications available which support the management of customer relationships, namely electronic-customer relationship management (eCRM) ...
e-CRM as a strategy for SME internationalisation: the case of ...
Institute for Small Business and Entrepreneurship (ISBE) conference (2007)
Objectives: This research aims to investigate electronic-Customer Relationship Management (e-CRM) in small and medium sized enterprises (SMEs) in Ireland. The ...