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About Dr. Paul Harrigan

My research expertise lies in technology-enabled marketing, particularly relationship marketing, customer relationship management (CRM) and entrepreneurial or small business marketing. I am also interested in marketing education research.
A major current research project investigates the impact of social media on CRM in both large and small organizations. I have employed a full-time research assistant to assist with this project, which will form the basis of my research publications over the coming few years. This project comprises heavy industrial engagement where I am seeking to ‘impact’ on the business community.
My research network spans the UK, France, Netherlands, USA, Hong Kong and Canada. I am an active member of the UK Academy of Marketing's Entrepreneurial Marketing Special Interest Group (SIG). I am also paper track chair for the Academy of Marketing Conference in 2012.
From educational and administrative perspectives, I teach marketing at undergraduate and postgraduate levels, and have been heavily involved in re-vamping the curriculum in Southampton and in the creation and publication of the ‘new Marketing DNA’, a new model for marketing education, research and practice. I designed, launched and am Course Director for the new BSc International Marketing degree. I am also a keen user of digital technologies in marketing education.

Positions

Present Visiting Lecturer in Marketing, University of Southampton
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Present Associate Professor of Marketing, UWA Business School, University of Western Australia, University of Western Australia
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Curriculum Vitae



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Articles (6)

Unpublished Papers (6)

Presentations (9)